What kind of website do you want to create? A niche website or an “allology” site that gathers all your interests and your most diverse activities?
It is very likely that you, like thousands of other new conquerors on the web, have decided to create a site that addresses all the topics you are an expert in.
Unfortunately, this is the worst strategy, because you would find yourself dealing with very different themes, all discussed superficially and aimed at very different targets.
You may find yourself facing a lousy positioning, given that Google will not be able to place you in a specific sector, and you will have little chance to monetize because you would become too dispersed.
Creating a niche website will allow you, however, to target a specific group of people, with particular interests, and much more willing to follow you and buy your products or services.
If you want to create a successful site or blog, it is better if you focus on a single battlefield until you get the first tangible results: be they visits, interactions or sales.
The 5 Reasons To Create a Niche Website
As I mentioned at the beginning of the article, the advantage of creating a niche website is undoubtedly linked to the traffic coming from the search engines.
Users who are actually looking for products and services do so through this medium. If your site is targeted for specific keywords in your niche, you will be able to bring people who are really interested in what you are dealing with and what you are selling.
Also, over time, you will be able to cover even more all the sub-categories of the main topic of your site. And you will further consolidate your presence in that particular niche.
If you think that by focusing on different keywords, you will be able to widen the user base, in reality, it does not work that way.
The wider the topic, the more you will have to compete with those sites that already have a dominant position in the sector. On the other hand, if you focus on a single aspect of that topic, you will gain visibility within an interested audience and therefore, even if the volume of traffic received will be less, it will still be more targeted and increase the chances of acquiring customers.
Even on social networks, being a promoter of products and services, also supported by specific contents of a niche, will be much simpler because you will be able to identify your audience.
This is because you will be able to think and implement campaigns aimed at a specific target of people with less difficulty.
The principle is always the same: oriented towards fewer people, but more interested in that specific topic to be able to conquer them all.
If your online business is not part of the Fortune 100, it is practically inevitable that it cannot successfully exploit more than one market niche at the same time.
So to be able to build a strong presence and awareness of your brand, you must necessarily specialize in the sale of specific products and services and create a website that deals with a particular niche.
In this way, you will be able to build your online presence, your name will be connected to the specific product you sell, and automatically anyone who needs to buy it will know that it can turn to you, without going looking for anything else.
Getting this type of visibility still requires some time and constant work, so don’t be discouraged if you don’t immediately see great results.
Increase in Conversions
Bringing targeted traffic to your site, through the use of specific keywords and identifying a segment of users who are really interested in what you sell, will lead you to have a “Conversion Rate”, or a conversion rate, much taller.
Even from advertising on Google Ads, choosing specific keywords and creating particular ads with them will cost you much less than using generic keywords.
So you will reach your sales with fewer costs and less time.
A website that deals with a series of themes that weigh around a single niche are certainly much easier to manage from content, but also of products if you sell yours or those in affiliation.
Even those who visit your site will be much more facilitated in its navigation, since they will find themselves in an environment in which they already know what to expect, without surprises.
The menu, categories and all navigation tools will help him find what he is looking for easily. Furthermore, it will not encounter sections that have nothing to do with what it needs.
We have seen together with some reasons why it is essential to create a niche website. If you are at the beginning, start from careful research of the keywords and competitors that you could meet if you choose a particular topic on which to build your business.