Do you dream of a better life, but are not famous or the heir of a millionaire businessman? You have to start generating passive income.

Most people live without passive income. Your situation is always one of these two:

1. They work 40 (or more) hours a week: they need to cover their expenses and they work for someone else 8-10 hours a day. They do not choose what to do or when to do it.
2. They have their own business – online and offline business owners work even harder. They have to deal with the company, the employees, the customers, and a long list of possible problems.

What if there was another way to work?

A way of working in which time was not the main variable. In which the money goes into your pocket without you even having to attend to it.

That way of working is called passive income generation.

Until you get out of the way of generating direct income from your business, it will have a natural ceiling (the hours that you can bill yourself).

In addition, the growth that you are going to experience will be rather slow, because instead of worrying about generating more income, you will be focused on delivering the services sold to your clients.

Are you interested in starting to generate income from home automatically or do you prefer to continue selling your time in exchange for an hourly rate?

What is passive income?

THE ABCS OF MONEY GENERATION
There are 3 types of income:

• Time income: You go to work, you do 8 hours. They pay you € 10 / hour. This is how you charge. You trade your time for a fee.
• Income by the result: In this model, the more you sell or produce, the more you earn. If you get it in 4 hours, because you are very good, while your colleagues need 8 hours, then better for you!
• Passive income: This income is the result of systems that you have put in place to generate money without having to get involved in the process. In many cases, passive income requires technology to automate operational processes. But the most common way to do this is to put people to work on your system. The owner of a business that does not appear in the operations, receives dividends every year that are passive.

PASSIVE INCOME IS THOSE THAT ARE RECEIVED WITHOUT THE NEED FOR YOUR PHYSICAL PRESENCE OR DIRECT ACTION.

That is, they are income that requires you to start something (sell an info-product, rent a place, collect copyright …) and that once created generate income almost without the need for you to do anything.

In other words, passive income includes all income that does not require the active participation of the person (rather, minimum participation), leaving aside the portfolio income (dividends, financial interests, etc.).

For that reason, if what you want is to earn more money, work less and ensure a good retirement, then it is time for you to start creating income streams that do not require great dedication.

For example, in my case, I generate passive income thanks to the sale of different products through my sales funnels, which work in a 100% automatic way with Facebook Ads and autoresponders.

If you are starting your business or if you already have one running, the sooner you start thinking about changing your business model to one that requires less time, the sooner you will reach the grail of financial freedom. And all thanks to the generation of passive income.

The benefits of passive income

Well, what good is a passive income? Why are they so sought after and what are the reasons why they attract so many bloggers? Well, for three very simple reasons:

1. You earn more by working less: no one wants to work 40 hours a week for a lifetime. If there is a way to earn the same by working half, that will be the one we want. And that is what you get with passive income: generate income even if you are sitting on the sofa at home watching television.
2. Opportunity to create your own lifestyle: whether you are an employee or freelancer, if you offer services you will be “tied” to schedules, deadlines, and clients. With passive income, if you’ve created it the right way, you can choose how to live, where to live, and what to do with your life. You are not tied to anything or anyone.
3. Freedom: beyond creating your own lifestyle, passive income gives you the freedom of not having to answer to others except your own clients.

All three benefits are closely related to living “no strings attached” and living the life you really want. There’s no more. Although you will not be able to live sitting watching your bank account grow, you will be able to obtain the freedom that no employed person can have.

Types of passive income

To better understand the model, we are going to review the two basic types of passive income, and also a third modality that, although not technically passive income, can become a key strategy to earn more by working less.

RESIDUAL INCOME

It is an income that occurs over time and comes from work done only once. I give you some examples so that you understand it better:

• An insurance salesperson, who receives an annual commission when his client renews the previously acquired policy.
• A direct sales rep who gets paid a commission every time their direct customer orders a product again.
• A Fitness teacher who produces a video that is sold in different gyms. With every sale, you charge commissions.
• A marketing consultant who developed an ebook on sales techniques and receives a commission on each copy sold online.
• A photographer who puts his images in a digital catalog for sale online (iStockPhoto or similar). Every time a customer downloads their photos, they receive a commission for them.
• The owner of a restaurant or a business, who managed to grow enough to hire a manager who is in charge of taking it forward: he has created it, he has set it up, and now that it works, he places a manager and recovers his time to dedicate yourself to new projects. The owner can continue to receive a salary, such as consulting / advisory services and thus have a source of residual income.

Well, you will realize that there are many and very diverse types of activity that can generate residual income. You may get money for new sales to the same old customers; it may happen that new customers appear.

But in either case, it is not necessary to be behind the business (as can happen with the sale of ebooks), or you can simply demand a small personal contact, as could happen with the insurance salesperson, who once a year reminds you your client about the renewal and asks if they want to keep the same coverage.

Notice how different this modality of residual income is from that of recurring income, which defines what an active income would be.

Recurring income is what requires you to be permanently active, such as a consulting job, graphic design, writing, or any other type of service. You must dedicate hours and hours, day after day, week after week, to be able to charge your clients for your services.

Although this type of income offers you greater stability, since you can have clear visibility of your income in the short/medium term, it is against demanding work hours.

You are selling hours for money, and this definitely limits your income to your personal production capacity. Your business has a ceiling: your available hours per week. It also has another negative aspect, if you are sick or on vacation, you no longer generate income.

In both cases, the only way to leverage your business will be to hire more staff with the consequences that this has on the fixed expenses of your business and your personal peace of mind.

LEVERAGED INCOME

The income Leveraged will allow leveraging the work of others who generate income for you. Here are some examples of leveraged income :

• The author of an ebook sells his product through an affiliate network that is responsible for promoting it
• The manager of a sales team receives commissions for the income generated by the people on his team
• A contractor who earns a small margin from work performed by subcontractors
• Launch a franchise of your business model, to allow other entrepreneurs to set it up in their city

As you can see, here there are also different models for different types of businesses. And note that leveraged income can also be residual income. If you achieve the combination of both, you will be on the right track.

ACTIVE LEVERAGED INCOME

This is the third alternative I was talking about. Perhaps it goes a bit out of the passive income scheme since it demands your participation directly. But it has the good that it will allow you to generate more income the more people you attract. In general, it is achieved with convening events such as:

• A training course or a specialization seminar
• A conference or a convention
• A recital or concert
• Night parties or events

Naturally, they all demand direct participation from you, and if you have never organized an event, you will discover by doing so that it is many hours of work. But your earning potential is much higher than if you worked for someone who pays you by the hour.

Just think of filling a convention room with a thousand people who pay you 20 euros to listen to a specialist, and you will see that you will have perfectly covered the costs of rent, promotion, security, and others, and you still have a good margin. Perhaps the simplest thing for a company to start with active leveraged income is to set up a training course.

How to generate passive income?

Here are two possible cases depending on whether you have the capital or not.

DO YOU HAVE CAPITAL?

If you already have capital saved, everything is easier for you.

• With 1 million of capital, you can get a return of 4% net, investing in the markets. They are € 40,000 per year. For many people, earning € 40k / year without having to work would be an almost perfect life. And this income is completely passive. You can work with bots that realign your investment portfolio without doing anything. Literally nothing.
• More of the same, with a real estate capital. If you have 3 apartments for rent in Madrid or Barcelona, ​​it is likely that you will get € 2000 clean per month. It is another source of passive income.

In both cases, it is easier to generate this passive income, because you already have these assets.

So… What to do if you don’t have capital, be it Cash or Real Estate, right now?

IF YOU DO NOT HAVE CAPITAL, YOU WILL HAVE TO CREATE ASSETS, WITHOUT MONEY

Well yeah, you don’t have a choice, sorry.

Entrepreneurship is the best way to create capital

There are 2 different paths:

• The traditional company, of a lifetime: you can set up a traditional company, go to the bank to ask for financing, rent and reform premises, and hire dozens of employees. In 20 years, if everything goes well, you can become a passive income manager. It will take 20 years because these types of traditional businesses operate with a reduced operating margin and even smaller net profits.
• The online business: or you can decide to create a much smaller asset, with hardly any initial investment required. A business that is almost all profit, because you have no physical or personal structure, and automates everything you can.

And that is where passive income online businesses make all their sense.

And if we talk about the “technique” of generating passive income, the system is usually the following:

1. Create or buy something that can be sold with hardly any modifications: you can create a course, book, guide, product or buy a house, invest in assets, etc. They are elements that, with a minimum of maintenance (periodic updates), independently generate income after an initial job.
2. Create a funnel to attract the public to your product: unless you are in a traditional model, to be able to passively generate income online you will need to attract people to your product. There you can use the blog, guest posting, Facebook Ads, Google Ads, and a thousand other tools.
3. Provide a minimum of customer service: even if it is passive, this does not mean that you do not have to serve your customers. Except for very specific products, from time to time you will have to talk to your client or automate that relationship with an autoresponder.
4. Update your product: your product will expire sooner or later, regardless of the sector. It’s up to you to update it and continue to occupy your market share or let it die.

It doesn’t seem difficult, does it?

The 12 best ways to generate passive income online

Well, after having reviewed the theory, we are going to try to apply these models in the case of an online business.

1. MONETIZE A WEBSITE WITH ADSENSE

It is surely the oldest way to generate income online, activating Google Adsense in your content, to present contextual advertising in your content.

Global assessment of this passive income model

• Type of online business: earn money. I don’t find any purpose in this type of business.
• Technological skills: keyword analysis, SEO, and writing posts, which generally do not add much value. It is acceptable.
• Content production: unsubscribe to create the blog (10 to 20 posts). Then maintenance is low.
• Usual income: it does not usually exceed € 100 / month in the best of cases. The normal thing is to generate less than € 10 / month. Either you’re really good at generating visits, or you’re not going anywhere. Because the commissions per click on the ads are normally very low (cents of euros). And when they are higher, then you will compete with the best SEOs in the country. Luck…
• Scalability: very good. The Google / YouTube rankings are quite stable. Some posts of mine written 10 years ago continue to bring me thousands of passive visits today, with hardly any maintenance (an editorial retouch every 3 years).
• Initial investment: negligible, it is based mainly on your time. You are going to have to create a blog and choose a good domain. Create content for launch time. And activate Adsense, which is a matter of one afternoon.
• Competition: high, especially in the most profitable niches.
• Risk: It is true that you take a risk by betting everything on Google. But since you help them make money by offering your blog for their ads, I think you should behave very badly for Google to penalize you.
• Soft skills: not necessary. You can manage your blog anonymously and a single person can manage multiple niche blogs.

2. AFFILIATE MARKETING

The idea behind affiliate marketing is to create content on a blog and promote third party products (Amazon or others).

For each completed sale, you will get a commission of up to 12% in the case of physical products. Up to 50% in the case of digital products (online courses).

Global assessment of this passive income model

• Type of online business: earn money. I don’t find any purpose in this type of business.
• Technological skills: keyword analysis, SEO, and writing posts that, in general, do not add much value. It is acceptable.
• Content production: unsubscribe to create the blog (10 to 50 posts). Then maintenance is low. You will have to plan a few hours to promote your content, especially at the beginning. Also, you don’t have to create your own digital product (ebook / online course).
• Usual income: it does not usually exceed € 1,000 / month in the best of cases. The normal thing is to generate less than € 100 / month. You will need several niche blogs to make a living from it. And above all, do not make mistakes in your study of keywords and search intentions.
• Scalability: very good. The Google and YouTube rankings are quite stable. Some of my posts that I wrote 10 years ago still bring me thousands of passive visits today, with little maintenance (an editorial retouch every 3 years).
• Initial investment: negligible, based mainly on your time. You will have to create a blog and choose a good domain. Create the launch content. And place your affiliate links. Since you promote third-party products, you can be up and running in a matter of days. You will need more time and proactive actions to promote your content to get your first sales commissions.
• Competition: increasingly high, which forces you to publish more content and improve your skills like SEO and/or assume the purchase of links, an illegal activity for Google.
• Risk: if you cheat with Link Building and trifle with your affiliate links, both Amazon and Google can close the bar overnight. Don’t do it then …
• Soft skills: not necessary. You can manage your blog anonymously (although I don’t recommend it) and a single person can manage multiple niche blogs, so you don’t need to work with other people. If you decide to hire copywriters and manually buy links, it’s another movie.

3. DROPSHIPPING OR AMAZON FBA (FULFILLMENT BY AMAZON)

The concept behind this business model is that you operate an online store, leaving logistics, distribution, and customer service issues to others. You can do it with manufacturers that you can find for example in:

• AliExpress
• Oberlo
• DHgate

Amazon offers its own version of Dropshipping, with its program called FBA or Amazon Fulfillment. And it also proposes you to deliver your products throughout Europe, with its know-how, difficult to beat in e-commerce issues.

You will have to make an initial investment before you can work with Amazon. But you will benefit from Prime & Amazon brands.

If you are interested in this business model, I recommend this guide Dropshipping of Shopify

Global assessment of this passive income model

• Type of online business: earn money. E-commerce, for me, does not a general-purpose.
• Technological skills: medium-high. Between creating the online store, optimizing it, making emailing, and working with online advertising, we see that if you want to sell it is better to be a good online marketer.
• Content production: except for some categories of physical products that are better sold with educational content (Example: Fitness or Health for nutritional supplements). Producing content is not the main weapon in this type of business.
• Usual income: it depends on the product category you work with and the commission that the wholesaler will leave you. In general, the margin in this type of business is small. 90% of what you enter is not yours, so they are difficult businesses to operate.
• Scalability: if you manage to position yourself in Google, the rankings are usually quite stable if you bet on a Long Tail strategy (Long Tail, the English say).
• Initial investment: negligible, it is based mainly on your time. You are going to have to create a blog and choose a good domain. And set up the online store to start operating.
• Competition: the e-commerce market is already very consolidated.
• Risk: The main problem has to do with your own reputation, as the manufacturer/wholesaler does all the handling and shipping work. And there are often problems of delivery times and quality, including returns with the threat of complaint. Without talking about what you sell is not available in inventory.
• Soft skills: not necessary. It is a one-man business, ideal for a skilled digital marketer.

4. PUBLISH EBOOKS AND SELL THEM ON AMAZON

You have the soul of a writer and you want to write a book.

And why not sell your e-book directly on Amazon, bypassing the stale publishing house that never publishes new authors?

Global assessment of this passive income model

• Type of online business: fun (Fiction) or knowledge (Non-Fiction). I do see the purpose of writing.
• Tech Skills: The Amazon Kindle Direct Publisher platform is super simple. And digitizing your book is done without too much trouble.
• Content production: you will first have to write your book (s). But selling books without an audience is a big challenge. With which, in addition to writing your books, you will have to create and energize a blog-type fan community. Busy.
• Usual income: low, below € 100 / month, if you do not do your own sales actions. This yes, they are stable and recurring income. If you write a series of 10 to 15 books, the play may turn out well for a salary of € 1,000.
• Scalability: if you sell novels, either you become popular or you are dead. And if you sell non-fiction books, you will have to create a Back-End offer to sell to your readers. The book is just the appetizer.
• Initial investment: your time. Be careful, writing a good book is not mucus …
• Competition: the publishing industry has been digitizing for years. The catalog is counted in millions of books available. Do market research before you start writing without a strategy.
• Risk: you are in the hands of Amazon. Depending on whether you operate exclusively for them or not, they will let you do more digital sales actions (sell at € 0 for a few days to get social proof).
• Soft skills: not necessary. It is a sole proprietorship, ideal for a solitary and asocial writer.

5. SELL COURSES ON PLATFORMS

Create your online course, upload it on a marketplace, and sell passively. This is the idea.

You focus on your skills and leave the marketing in the hands of digital sales experts.

Win-Win. Well, this is the theory.

Global assessment of this passive income model

• Type of online business: it is about sharing knowledge and helping. There is a purpose.
• Technological skills: you will have to be able to teach a subject and produce videos of acceptable quality so that they are consumed correctly by the students of these platforms.
• Content production: the effort is focused on the production of the digital version of your training.
• Usual income: generally between € 100 / month and € 1,000 / month, unless you have a course without competition or recently updated before the other training does. The reality is that your income depends on the sales actions that you will be able to raise. If you are not part of the Top 3 of your category, you will not have any visibility in the marketplace. In the digital economy, there is no room for mediocre. So without a pre-audience or targeted mailing list, you won’t be selling much. And if you have these resources, the question is why to leave 30% of what you sell to a video hosting service. Good question…
• Scalability: if your course is popular and you have good reviews, your income may escalate. Until they all copy you. And you will be one more in a line of teachers.
• Initial investment: low, especially in time. Creating an online course is never a formality. It has 3 months of production to get it right. You may also need to invest in a camera, mic, and set of lights, to improve the quality of your videos.
• Competition: if the digital offer in the publishing sector has exploded in recent years, in terms of online courses, most of the offer has yet to be built.
• Risk: the students are not yours, but the marketplace. You operate on the grounds of a third party. Udemy puts out 90% discount coupons and you won’t be able to say anything whether you like it or not. Domestika does the same with its “bundle” offers. It’s what you get when you sell online training like pasta is sold on a supermarket shelf.
• Soft skills: they are not necessary, it is a one-man business, ideal for an expert who does not want to develop his own sales channel.

Here are 3 options to become teachers of these online market places

• Udemy
• Domestika
• Tutellus

And one more, which I do not recommend, Hotmart.

I am a 100% fan of creating online courses.

But as you wear, build your own brand and your digital sales channel better.

You will have more control over your products and your positioning.

And you will enjoy a more profitable business.

6. SELL YOUR DIGITAL CREATIONS ON MARKETPLACES

It is a business model very similar to the previous one, for all digital natives who work with bits:

• Designers
• Photographers
• Video / Audio graphers
• Programmers (WordPress themes or plugins, Shopify, Etc.)
• Musicians
• 3D animators

The idea is to create simple digital products and sell cheap user licenses in online marketplaces that bring together potential buyers.

Global assessment of this passive income model

• Type of online business: there is a purpose in creating something of your own. And in this case, make it available to others who do not know how to do it and need these bits. So yes to the “Bit Makers”!
• Technological skills: you will need talent and also have a marketing vision to produce creations that sell well because they respond to a real need.
• Content production: none. All effort is made to create new digital products and support.
• Usual income: generally between € 100 / month and € 1,000 / month, unless you have a Best Seller digital product. The commissions you get for each sale of your products range from 30 to 70%. But the average ticket is often below 10 euros.
• Scalability: the more digital products you have, in different categories, the better.
• Initial investment: you will need the necessary hardware and software to be able to make your digital creations. And above all tens of thousands of hours spent behind the computer fine-tuning your art. Otherwise, it’s mostly about your time.
• Competition: some categories are very crowded (photography), others (3D animation) not so much.
• Risk: you are in the hands of your marketplace. It is a risk, but they also need you to sell.
• Soft skills: not necessary. It is a one-man business, ideal for a digital creator who does not want to develop his own sales channel.

Here are some options to get you started as a digital producer

1. To sell plugins or themes for WordPress, Themeforest is the reference. Or TemplateMonster
2. If photography is your thing, pull on Shutterstock or Fotolia
3. If you are a musician, try it on AudioJungle or Artlist
4. If App development is your thing, try iTunes or Google Play. In both marketplaces, you can sell video and music too
5. For everything else, Envato is your best option

PS: you can also sell your craft on a marketplace called Etsy. I like this model less because it is not scalable.

7. MONETIZE YOUR YOUTUBE CHANNEL

The idea is to create a YouTube channel and get a segmented audience interested in your content.

The channels that work best for monetization are:

• Technology
• Product reviews
• Tutorials

Global assessment of this passive income model

• Type of online business: If you limit yourself to product reviews, there is no purpose. If you teach a subject, of course, there is a purpose.
• Technological skills: you need a smartphone and a computer, and you really want to talk on camera Little better, maybe something interesting to tell.
• Content production: 1 video a week minimum.
• Usual income: How much can I earn with YouTube? You do not need millions of followers on your channel to be able to monetize with advertising, affiliation, and sponsorship actions with brands. But how many subscribers do you need? It depends on the niche, it goes from € 0.1 to € 1 per 1,000 views of a video. Exceptionally, this figure can rise to several euros if your videos are compatible with services for people with high purchasing power or companies. If you have 10,000 subscribers and you get 10,000 views a week, between producing new videos and SEO optimization of existing videos, you could earn € 0.5 per 1,000 views, the tremendous figure of € 20 / month. So get the batteries to get many subscribers on your YouTube channel and publish at least 2 to 3 videos a week, following a good SEO strategy, because there are very few millionaire YouTubers doing mischief. And they will disappear overnight after a reputational crisis for having played their pranks.
• Scalability: if like Romuald you sell services for companies or training for your followers, you can earn a lot of money with a YouTube channel. We are talking about 6 to 7 figures per year.
• Initial investment: well, many hours to cultivate talent and skills that will allow you to add value to your followers. Apart from this, you mostly consume your time, producing fresh videos every week.
• Competition: There is space on YouTube, but some niches are starting to get very crowded.
• Risk: gambling on YouTube. You can mitigate the risk by having your own blog. It’s smart to build your mailing list. Too many YouTubers are still not sure. The risk is low, at least to base your monetization on Google services. If the payment terms change, you won’t be able to do anything. Every 5 years there is such a crisis on YouTube.
• Soft skills: essential in this case. Unleashed egos and strong personalities generate more polarity … and triumph more than more academic profiles … and boring. Teaching is necessary, but it is not enough. You must also be able to subjugate with the clarity of your ideas and/or have fun teaching.

8. MONETIZE AN AUDIENCE ON INSTAGRAM

Instagram is the pretty girl of Facebook. And a perfect complement to a YouTube channel.

You can share evanescent content (Stories) and photos and thus quickly grow an audience of followers hooked with your publications.

Here are the main platforms that connect brands interested in taking actions and Instagrammers in search of monetization:

• SocialPubli
• PubliSuites
• Coobis
• Influenz

Global assessment of this passive income model

• Type of online business: if you bet on the posture, there is no purpose. If you share techniques or inspire with your actions, there is a lot of purposes. The border is not easy to draw in many cases …
• Technological skills: a smartphone with a good camera and little else.
• Content production: and daily. It is the price to grow your audience on Instagram. And do not use robots to grow your audience faster because they will penalize you.
• Usual income: about € 10 / month to support sponsored photos. About € 100-300 for action with a brand, depending on your followers and the quality of your engagement. But if you associate your Instagram channel with the sale of the products of your e-commerce (even better if you manufacture your own products) and/or to sell training or coaching, the income quickly scales to 5 figures per month.
• Scalability: as much as you want. You can work with advertising on Instagram to accelerate your growth. The combination of a YouTube channel with an audience on Instagram is often key in the most prominent success stories.
• Initial investment: no money. And all the time you need to have a beautiful story to tell, every day of the year, helping others with your personal experiences shared on Instagram.
• Competition: not all target audiences are on Instagram. But in general, if you sell to consumers, you should find an audience related to your topic. Nutrition, Exercise, and Beauty are already quite worked out.
• Risk: Again, the risk is from operating on a foreign network. If you don’t forget to grow your mailing list from Instagram – and it works – everything should be fine.
• Soft skills: feeling good in front of a camera and daring to be intimate online. If you hide too much, you weaken your followers’ emotional connection to your project.

9. SELL PRODUCTIZED SERVICES ON A BLOG

I hear your complaints, services do not scale!

Tailor-made services, hardly. If that, hiring qualified personnel and managing a team.

But there are other types of services in the digital world. It’s about productized services.

I’m going to give you the case of designing a blog.

It can take 3 months and pay € 2,000 to € 3,000 to get a custom-designed blog for you. With the content that you will have a written layout on each page.

It is an option.

Another option is to have the blog installed with a Lorem Ipsum template and content (filler content) in just 5 days for a fifth of the price of the customer service.

It is what I call a productized service since the service is sold at a fixed price, directly from the web, with a purchase button.

You don’t need the budget phase. The customer directly buys a cheaper closed service, which solves 80% of their initial needs.

Global assessment of this passive income model

• Type of online business: it is a virtual service business, delivered 100% remotely. There is purpose in service businesses.
• Technological skills: you will have to master the resolution of a specific problem and be able to automate part of the delivery process in order to deliver quickly.
• Content production: you can work with affiliates and leave them a commission of 20% on the sales made. A blog is always good, but you don’t need to produce as much content as an expert who seeks to reinforce his personal brand thanks to a blog.
• Typical Income: At these unit prices, income tends to scale quickly. We are talking about € 1,000 to € 3,000 as a monthly average.
• Scalability: it will depend on the ability you have to automate most of the process. And for the rest, you can always hire employees and get yourself out of the way (especially for data collection and project management). The most difficult thing is not to deliver, it is to get more and more clients, month by month.
• Initial investment: negligible, it is based mainly on your time. You are going to have to create a website and have a corporate domain.
• Competition: In the world of services, there is always competition. Often cheaper. Your ability to work professionally will make huge differences. If the market is huge, it is normal for there to be a lot of competition.
• Risk: not there for me. You operate from your own platform and work with your own online channel.
• Soft skills: not necessary. You will have to talk to your clients and those interested in your services. Communication is key. Both written and oral.

10. SELL GROUP COACHING / ACCOMPANIMENTS ON A BLOG

I hear the same complaints again, coaching does not escalate!

Well, it depends on how you mount it. If you do it in person and 1 to 1, it will be difficult to climb, indeed.

But if you propose it in digital and in a group format, this already looks better.

Global assessment of this passive income model

• Type of online business: full of purpose. It is a training service.
• Technological skills: you will have to be a great technician in your field, capable of generating results for your clients, but you can operate your business online without having to be an expert in digital marketing. It is a technical but not a technological activity.
• Content production: both a blog and a YouTube channel help position you in the market. It’s not about producing a lot, it’s about adding a lot of value.
• Usual income: very high. If you sell at Premium prices (at 4 or 5 figures the ticket) and set up groups (5 to 10 people) to deliver the service, the income skyrockets quickly.
• Scalability: part of the scalability is in the group format. If the groups are too large, part of the experience is lost. That said, I have seen Mastermind groups in the US with over 100 participants. At € 40k / year for the ticket, I let you do the calculation. The figure of the tutor is a way to continue climbing if the leader is overflowing with clients. Another way to do this is by creating a certification program and allowing certificates to attract their own clients where they live.
• Initial investment: You are going to have to create a powerful personal brand blog and find a memorable domain. And then dedicate a lot of time and love to it. Little more. It is about selling a service. You create a sales page and you can go out and find your first coaches or mentors.
• Competition: These services are fairly new overall. And if you operate in a group, you should hardly run into competitors.
• Risk: none in particular. In fact, it is one of my favorite business models.
• Soft skills: they are necessary, they are complex projects. You are a public figure and leader of your own team.

11. SELL ONLINE COURSES ON A BLOG

If coaching assumes a lot of interaction with clients, online courses can scale much more, since support can be done in a Facebook or Slack group.

I recommend you to plan your online course as a self-executing version of your Coaching program, in which you do not intervene so much.

In this way, you can sell a Do It Yourself solution – interactive book type -, and another version of the Do It with Me type – an accompaniment (Coaching and/or Mentoring) -.

Global assessment of this passive income model

• Type of online business: teaching is helping, there is a purpose.
• Technological skills: you will have to be a great technician in your field, capable of generating results for your clients, but you can operate your business online without having to be an expert in digital marketing. It is a technical but not a technological activity.
• Content production: both a blog and a YouTube channel help position you in the market. It’s not about producing a lot, it’s about adding a lot of value.
• Usual income: very high. If you sell your course at a premium price (€ 500 to € 2,000), 5 to 20 units sold per month are enough to invoice 5 figures per month.
• Scalability: if you work with an intelligent funnel and bet on affiliates and/or online advertising, your sales will have no limits, especially if you move in a dynamic market.
• Initial investment: you are going to have to create a powerful personal brand and find a memorable domain. And then dedicate a lot of time and love for the growth of your audience. And it also has 3 to 6 months to create a great online course.
• Competition: digitization in the education sector has only just begun.
• Risk: none in particular. In fact, it is one of my most favorite business models.
• Soft skills: they are necessary, they are complex projects. You are a public figure and leader of your own team.

12. CREATE A LEAD GENERATION FUNNEL

This latest model is not for newbies, but it is ideal for experienced e-Marketers or agencies looking for greater profitability and a more pleasant relationship with their clients.

The idea is simple. Create a digital asset capable of very fine segmentation of prospects. They are normally used:

• Quizzes
• Calculators
• Online check-ups

These resources hook more users and allow them to generate many more leads.

The questions behind these resources precisely segment leads.

It is then about:

• Sell ​​the best leads at a price / per lead, to a large company (banks, insurance, etc.)
• Retain unqualified leads for these large customers, and monetize them with the sale of affiliate products
• Monetize the worst leads with actions with third parties (Email drops etc.)

The magic of this type of digital asset is that 100% of the leads that are captured serve.

Global assessment of this passive income model

• Type of online business: earn money.
• Technological skills: you will need to be a great online marketer and also have real sector knowledge, because if not your funnel will not work
• Content production: the idea is to create a niche blog as in the case of Affiliate Marketing. But it is not a personal brand blog. You are going to work with online advertising mostly.
• Usual income: a well-qualified lead for many businesses is worth at least € 50. It depends on the contracted volume and the price/lead that you are going to negotiate with the clients who are going to buy the leads. And of the sales commissions of the affiliate products that you are going to promote, for the leads that do not meet the conditions of the largest customers. 4, 5, 6 figures month if you do it right.
• Scalability: if you master online advertising and your funnel is profitable, the limit is what your client can pay each month. If these leads convert, they should be able to pay you what you want, because, for them, this purchase is safe.
• Initial investment: you will have to use tools to set up your funnel, surely develop your quiz or calculator with a programmer.
• Competition: in Spanish speaking, there are hardly any agencies that work this model of Lead Generation
• Risk: the asset is yours. If you work with large clients, they should pay you consistently. The truth is that I do not see much risk, as long as you respect the terms and conditions of the online advertising networks with which you are going to work.
• Soft skills: not necessary. Here what matters is your expertise in Online Marketing and little else: funnel copywriting strategy, and your ability to scale advertising campaigns without breaking the profitability of your funnel

This model is a very attractive model for all advertising agencies that want to get a monthly return based on the operations of a funnel for their clients.

Suddenly, the “retainer” – the monthly fee – is hyper profitable, because you operate a system instead of making a bag of contracted hours, often at a price with little profitability.