Today the use of a complete, valid, and effective SEO suite is what is needed for the realization and management of an SEO Friendly project.
Of all the tools on the net, certainly one of the most performing and complete is SeoZoom, which provides all the necessary elements for the various needs and problems that may arise in the creation and use of a website.
With this article, we want to explain not how the tool works, but how to use it for the creation and management of a web project.
The analysis of the competitors is of fundamental importance to understand the sector, the portals with which one has to compare, therefore the Top Players and the reasons for which they have become such, as well as the growth possibilities that can be envisaged for our site.
To do this, the SeoZoom tool ” Investigate Sector ” comes to the rescue, which, starting from a reference site, returns all the keywords with the largest volumes, but which have few indexed results, so as to understand the interest of the audience for a given topic based on the search volume of the keyword.
At this point, having analyzed the main competitors, we will have a series of queries on which to focus the optimization of the website, for example using the top keywords of the sector for the name of the categories or menu items of the site.
The definition of objectives is an aspect that should not be underestimated, as by defining them clearly, but above all realistic, we establish a point of arrival.
Usually, in a web project, there are achievable goals in the short, medium, and long term. Defining goals based on these time frames will help us work step by step and productively.
The Search Query Analysis and Keyword Research is a step of paramount importance, not only to identify the search volume of a particular query but also to establish a priority between the identified keywords and on which you want to point the writing of content, as well as optimization of the site itself.
Thanks to the SeoZoom tool “ Analyze Keyword ” it is possible to know the monthly search volume, the average CPC, the seasonality, the Pay Per Click competition, and the Keyword Difficulty of a given keyword, and also its correlates.
All these data will help us to understand its ease of positioning as well as the degree of interest from the user, at various times of the year.
In this way, we will be able to distinguish our queries into different categories.
- Short Tail: generic queries, single words that have high popularity, therefore high competition, from which it is possible to obtain a fair number of traffic. Usually, these queries are also called “evergreen”, as they guarantee interest and traffic over the years.
- Specific queries: queries to target optimization and which bring less traffic than the first, but of quality.
- Seasonal Queries: Queries that guarantee traffic spikes at certain times of the year.
- Long tail: long and specific phrases that aim to intercept a niche audience, bringing low but specific traffic.
The editorial plan for content
With our Search Query Analysis we can move on to the next phase, which is the drafting of an editorial plan and therefore of the contents for the website.
Starting from a short tail it is possible to understand the search potential of everything that revolves around that particular word, through the tool ” Analyze Keyword “, ” Related Keywords ” and ” Keyword with the same Search Intent “.
Once the query and its correlates have been identified, we need to understand which one to focus on when writing content, analyzing the SERP to understand which competitors we will be dealing with and above all if it is worth it.
Having determined the word that ensures us a good traffic potential and ease of positioning, due to the lack of “strong” competitors, we try to simulate the positioning on the first page of the SERP, testing the performance of the Top Player for the keyword (therefore the first search result for that particular key) through the ” Analyze URL ” tool.
At this point, let’s compare the information obtained on that particular page with the total search volume of the variants of the query and the total number of variants found. If the data is favorable, we can decide to focus the writing of the content on that particular keyword.