One of the common ways to increase sales is to do online marketing. Actually, this is nothing new, even online marketing is very common because it is considered more effective.
Even though it seems simple, it doesn’t mean doing online marketing is easy to do. Usually, there are several problems that will arise when selling via the internet.
Well, instead of being confused, please see some tips that might help you in selling online
Table of contents
I. Designing an E-Commerce Strategy
Designing an e-commerce strategy correctly is an effective tip for selling online that every businessman must first do. This e-commerce strategy is very important so that we can sell goods and services online more optimally.
In carrying out this e-commerce strategy there are several things that must be done, including:
1. Determine the Target Market
In designing an e-commerce strategy, the first and basic thing to do is determine what our target market is like.
Why? Because basically what we want to do is brand so that your business has an impression on consumers’ minds. And of course, every step that will be taken will be based on the target market.
2. Creating a Website
After the target market has been determined and known, then we create a well-designed business site. A good design is in accordance with the target market that we have determined, where the point is to make our target interested.
With that interest, there will be an impression and we will build branding.
II. Choosing the Right E-Commerce Software
Because we sell online, we will definitely deal with e-commerce software to install our sales. So we have to choose the right software so that we can run our business well and smoothly.
There are several considerations to consider in this section, including:
1. Owned Compatibility
The first thing, of course, is the compatibility that the software has, it must be able to at least run on a smartphone. Why? Because according to research, the average online purchase is now made via smartphones.
So to be able to make sales effectively, you must use software that is friendly to use on smartphones.
2. Application Interface
The second thing is the interface in the application, is it quite easy to use and also complete. We ourselves also have to be easy to use the application so that we can install products and services through the application.
There are several software tools that allow you to create landing pages, affiliates, write promotional content, and help create backlinks. For example Woocommerce i.e., an open-source e-commerce plugin for WordPress. This software is designed for small to large-scale online merchants who use WordPress.
III. Give Honest and Detailed Descriptions on Your Sales Pages
One of the mistakes that beginners may make is to give a good description of the product being sold. There are even online businesses that overestimate their products and end up having to lie a bit.
However, you must understand that the main key to doing business is honesty. Make sure you provide honest and detailed information on the products being sold.
Here are some steps:
- Write down the specifications honestly as they are in accordance with the products we have and must also be detailed.
- Also, include original photos of the products we sell, don’t just take pictures from Google or other people.
- As much as possible, photos are taken from several directions so that our products can be seen more clearly.
IV. Using Paid Ads
The next tip that can make online sales more effective is to use paid advertising. Why should you consider paid advertising?
Beginners who just want to sell online, of course, still have to start looking for their own market first. Well, one way is to use the paid advertising feature
Here are some options for paid advertising:
1. Social Media
The first option to use the ad is through social media because social media has advertising features. With this feature, we can post the products we sell in e-commerce on social media and then post them as advertisements.
Later there will be many people who will see and will be able to capture a predetermined target market.
2. Relevant Sites
Nowadays there are lots of websites on the internet. You can search for sites that are relevant to the products being sold and place ads on these sites.
For example, you sell plant seeds. You can advertise on websites or blogs that discuss agriculture.
The goal is so that readers can visit your site and see the products you sell. It could also be that the ads are linked to your e-commerce profile.
3. Using PPC Ads
PPC (Pay Per Click) advertising has a unique system. You only pay for the ad when a click occurs on the ad. If a website visitor sees an ad but doesn’t click on it, you are not charged.
PPC ads are usually very effective when we target the right keywords. So, ads only appear on pages that match the keywords we are targeting.
However, even PPC advertising can be ineffective and can become expensive if advertisers target keywords that are not specific or too general. So, if you want to use Pay Per Click advertising then you have to understand how to choose keywords and manage ads properly.
If you have difficulty creating online advertisements, you can use the services of a trusted digital marketing agency. Please consult with them first before deciding to use their services.
V. Showing Testimonials
Every online marketing platform today is always accompanied by reviews or feedback from consumers. Positive reviews from customers who have purchased your product are a plus on the sales page.
These positive reviews can influence the decisions of potential consumers who are still hesitant to buy immediately. In addition, positive reviews will also give your business a professional accreditation value.
Therefore, make sure potential buyers see the best testimonials from old customers who are satisfied with your products and services.
VI. Offers Fewer Choices
Maybe you think that the more product choices there are, the more likely it is to make a sale. The fact is quite the opposite. Too many choices will make potential buyers trapped in confusion or dilemma.
If you want to increase sales, it is highly recommended to limit the choice of products offered to potential buyers. Be sure to offer some of your best products to potential customers.
VII. Show Product Benefit Value
The value of product benefits is a series of benefits and solutions that satisfy and provide valuable value to consumers. Your product may be very useful to consumers, but if you don’t show it then consumers will not.
Make sure you show the useful value of your product to potential customers so they feel the need to have it. The value of this benefit can be demonstrated in three ways, namely:
- Relevance; the way your services and products will affect the lives of consumers.
- Value given; specific benefits of the product or service you offer.
- Distinguishing facts; reasons why potential customers should buy from you, not from your competitors.
One of the best ways to demonstrate the value of a product is through product review content. These reviews can be in the form of articles or videos that explain the specifications, unique features, and how to use them.
Those are some tips for selling online for beginners to increase sales. The seven things mentioned above are very important in an effective online marketing process.
Maybe you can not immediately do all the tips above. For example, you cannot display testimonials if you have just started selling and there are no customer testimonials yet.
You can start with the most important things that you can immediately do. For example, determine the target market and create a website.
Doing your best continuously will take your business to new heights. At some point, you will realize that your business is already established.