With the spread of the Internet, numerous professional figures were born, among these, there is the web writer who mainly deals with writing online texts of various kinds.
He can work in communication agencies or be a freelance, he can write as a ghostwriter or even collaborate as a press officer for magazines and digital magazines.
To become a web writer you need passion, perseverance, and the desire to always get involved. It is also necessary to keep up to date because the web is constantly evolving.
One of the main flaws of many aspiring web writers is to spend money on masters or training courses, and then stop once they finish their chosen course of study.
Instead, you must always keep up with the new trends and the most advanced technologies to try to always offer quality services to those who decide to collaborate with you.
Now I would like to give you some tips that you might need if you are planning to start working on your personal branding, and then propose yourself as online writing professional.
How to become a web writer: some tips
To become a true web writer you must necessarily pay attention to certain steps that must be observed if you really want to make writing a profession.
Here’s what they are.
1. Know the dynamics of the web
If you want to try your hand at web writing you need to know how to move on the web and know its mechanisms. You have to try to continually improve your writing style by also learning from professionals who have worked in this sector for years.
Having even some basic SEO basics would help you understand how to rank your content on search engines, even though this is such a vast subject that only true specialists can master. In short, the web writer deals with content marketing and not SEO in the strict sense.
2. Maintain your online presence
Before starting a blog, you should start using social media seriously. Every day you should commit to posting content related to your industry and that can be useful to the audience you target. Avoid using your profiles self-referentially by sharing only articles written by you.
A good way to start promoting yourself seriously and doing personal branding could be to use, together with the most famous social networks, even more, specific services for content curation.
Sharing curated and themed resources would help you build a following of people who would begin to recognize you as an industry expert.
3. Start a blog
For a web writer, the blog is an essential work tool, on which to show their skills and be found by potential customers, thanks to their articles and the newsletter.
With inbound marketing done well, each article can be the means to intercept users’ needs and solve their problems. You could first use social blogging platforms such as Medium, as I do, to test yourself and write freely, without having to deal too much with graphics and other technicalities.
Don’t make the mistake of thinking immediately about monetization, just try to produce quality content and the profit will come by itself. Professional web writers, in addition to normal partnerships, use it to offer consultancy, sell premium content, or join affiliate programs.
But what does a web writer actually do?
As I told you at the beginning, he deals with writing texts for the web. “ But what kind of lyrics? “, You will tell me.
I’ll list them immediately:
- Articles for websites and blogs. In addition to his own channels, the web writer also writes guest posts for other portals on commission.
- Product cards for e-commerce. Those who work in e-commerce continuously need professionals who write captivating texts to entice users to buy their products.
- Landing page. Those who have an online business make extensive use of it. They are used to make the reader perform a specific action: download an ebook by entering your email address, buy something, or simply subscribe to a newsletter.
- Texts for newsletter emails. Writing effective professional emails to increase conversions also has positive implications in terms of profit. That is why it is essential that an expert takes care of it.
- Post for the social channels of the company he works for. The web writer takes care of all the textual elements (often also of the visual) that must be shared on the company profiles of the brand with which he collaborates.
- Press releases. They are used to communicate news to the media and whoever writes them must be able to inform the reader in an exhaustive and complete way.
Compared to the classic copywriter, the web writer writes yes for the users, but always keeping in mind the optimization for the search engines. He is in daily contact with his colleagues, with the intention of looking for new partnerships and business opportunities.
In a very general way, I wanted to describe the figure of the web writer to give you an idea of how you should act if you were going to invest time and resources to become a real web writer.